This personal reflection is part of a series called Turning Pointsbetso88, in which writers explore what critical moments from this year might mean for the year ahead. You can read more by visiting the Turning Points series page.
Turning Point: Some of the world’s largest financial firms pulled out of a group committed to fighting climate change.
It’s been a tough year for companies wanting to do the right thing. In addition to managing a turbulent global economy, brands have faced backlash from a handful of activists on everything from climate and diversity commitments to supporting Pride events and even encouraging people to vote. More than 100 laws against environmental, social and governance principles have been introduced in Congress and state legislatures since 2023, and right-wing politicians and activists continue to force companies that value corporate responsibility into a culture war by smearing them as “woke.”
When a few companies got skittish and pulled back on their diversity or climate efforts, headlines crowed about the demise of corporate responsibility as a whole.
This is what happens when sound bites and taglines replace the real work needed to make progress. It seems impossible to find a product now that doesn’t claim to be “green” or “sustainable” or made responsibly. Although some businesses are putting in the time and work to back up those claims, others are confronting the reality that their investors and customers are paying close attention, and the bill to produce results is past due.
As I look back on 2024, I think the backlash against corporate responsibility — and sustainability in particular — has been overstated. But while some companies are talking less about their commitments, I’m heartened that many are still quietly setting ambitious targets to reduce emissions, care for their employees and create inclusive communities. They’re doing the work to get there, and they’re pressing ahead in the face of disgruntled pundits and social media trolls.
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